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Insights, tips, and updates about web analytics, AI-powered insights, and building better user experiences.No image
Embedded Analytics: The Future of Web Intelligence
1. Introduction: Why Web Analytics Is Stuck in the Past Website analytics has not fundamentally changed in over a decade. Despite new interfaces (dashboards - link to the other article), new branding, and new pricing models, most analytics tools - Google Analytics 4, Mixpanel, Plausible, Amplitude - still rely on the same core paradigm: Collect data → Send it to a dashboard → Ask humans to interpret it → Hope insights translate into action. This model is increasingly misaligned with how mode
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The End of Platform Analytics? Why Data Dashboards Have Become the New Bureaucracy
Data Dashboards were supposed to free us. Instead, they’ve turned into the digital equivalent of office paperwork. If you’ve ever logged into Google Analytics, Adobe Analytics, or any of the newer players promising “simplicity,” you’ve probably felt it too: the creeping sense of overwhelm. Tabs stacked on tabs. Filters hidden in menus. Reports nested five clicks deep. Dashboards were meant to give us clarity, and for quite some time, they certainly did. However, for a while now and for many re